awhiffofmother_insta.jpg

Have a Whiff of Mother

Every year Mother does something to attract new interns. This year we decided give potential interns a real sense of what the agency is like. Literally.

We designed a range of Mother signature scents, inspired from smells around the office. We embedded them as little air-freshners inside a miniature replica of the Mother building and sent them to ad schools.

Students were invited to stick their noses in and have a whiff, to get a sense of it was a place for them, if it tickled their fancy, they could apply at Mother's website. 

images_0004_Whiff_1.jpg
images_0005_Whiff_2.jpg
images_0006_Whiff_3.jpg
images_0007_Whiff_4.jpg
images_0008_Whiff_5.jpg
images_0009_Whiff_6.jpg
_0000_1.jpg
_0001_2.jpg
_0002_3.jpg
_0003_4.jpg
_0004_5.jpg