For many years Husky Tools was seen as a cheaper, lower quality tool brand. However they recently went through a design overhaul, and they created an entire range of really tough, hard-wearing products. Over four years they put their tools through rigourous lab testing, pushing them to the limits to make them even tougher.
This was something they really needed to shout about.
At Mother I helped put together a campaign with a simple message: Husky tools are tested tough.
The campaign consisted of a set of short prerolls and banner ads that all hammered home the tough message. Excuse the pun.