Leading home design brand CB2 wanted a big social idea to launch their first campaign, called Modern Together.
The campaign was all about celebrating when collaboration leads to great design.
So in order to bring this to life, we collaborated with the biggest partner we could think of – the whole of America.
Together with well known interior designers and social influencers, APT CB2 used Pinterest to allow people from the whole country to vote in their favourite items in real time over the space of 5 days.
My role was to help concept and craft the whole experience, working with Stopp production, we created an innovative real time platform that pulled in content from Pinterest's API. No-one had done anything like this before, so we were really writing the book ourselves in how to pull something like this off. It was a lot of fun!